Case Studies
Company:
Area Requiring Assistance:
Planning
Background:
Owned by TJX Companies, Inc., the leading world retailer of off-price apparel and home fashions, Homesense, a Bos client, is a Canadian chain offering designer home décor products at discount prices. Wanting to increase the effectiveness of their client communications, Homesense needed help to learn more about their customers.
Hardboot Solution:
Focusing on social media, Hardboot developed a yearlong strategy to engage consumers and capture their data for future use. On behalf of Bos, Hardboot started with a competitive analysis that framed the window of opportunity. To establish trust and engage Homesense consumers, Hardboot created a multi-phase, social media-based plan leveraging online ads, prizes and savings calculators.
Hardboot Performance:
In 10 production days, Hardboot developed a full database-driven custom Flash application along with a Facebook application. Launching on time and on budget, Bos owned the program and used it as a pure profit-driving initiative.
Phase One Results:
In the first 43 days, the program attracted 23,000 participants, receiving 14,000 entries and achieved a 20% conversion rate. With 3,500 net new e-mail opt-ins, the Facebook strategy had grown the initial fan base from 20,000 to 35,000.
Phase Two Results:
From November 15 – December 12, 2010, Hardboot’s strategy generated over 128,000 unique visitors and had obtained over 19,000 entries, growing at a rate of 685 per day. The e-mail opt-ins reached 4,000 and the total number of Facebook fans grew by more than 15,000 to reach 50,650.
Phase Three Results:
Divided into two parts, with the first running from January 09 – February 15, 2011 and second half from February 24 – April 14, 2011, phase three to date has captured 225 new contest entries and seen the Facebook fan base increase to reach 60,200.
Company:
Area Requiring Assistance:
Application stability during organizational transformation
Background:
80/20 Solutions developed a web-based marketing platform to enable non-technical marketers to create, manage, track and analyze their online, mobile and social campaigns, and one-to-one relationships in a single dashboard.
Challenged to find Enterprise software expertise and technical project management during its IT restructuring, 80/20 Solutions needed a company that could identify application risks and vulnerabilities. They also needed to reveal and resolve not-yet-seen incidences and fix aging problems while maintaining internal operation levels and exemplary customer service.
Hardboot Solution:
Hardboot assigned an Engagement Director to be the technical lead and manager of IT related project deliverables. Throughout the transformation, the Engagement Director provided concerns and recommendations and implemented strategies quantifying, prioritizing and resolving issues while taking into consideration the vulnerability/exposure from aging and known error records.
Hardboot also provided database management and performed a health check on the Marketing Control Center to identify potential shortfalls. They structured a workflow process with the offshore development team and assessed application and related systems components to facilitate knowledge transition. Finally, Hardboot assisted with the Loyalty Points program upload process and Web Services API development.
Hardboot Performance:
Meeting 80/20’s requirements, Hardboot delivered Loyalty Points API, on time and on budget, within production 10 days. The rapid turnaround enabled 80/20 Solutions to bring on new clients and expend their data management capabilities.
Hardboot also delivered an E-mail A/B testing module as a new function for legacy, and a new release of MCC Application within 4 weeks.
Results:
80/20 Solutions successfully completed its organizational restructuring, met the deployment schedule of Marketing Control Center release and resolved all technical issues within the application environment. The Engagement was delivered on time, on budget and without interruption to the customer service team.
Company:
Area Requiring Assistance:
Social Media CRM Strategy
Background:
Cottage Advisors is a real estate developer specializing in the creation of classic recreational cottage communities and resorts throughout North America. Their properties offer quality construction, architecture that reflects the heritage and traditions of the area, resort recreational amenities and programs designed to create a sense of community.
To better serve their clients and their cottage/resort end users, Cottage Advisors contacted Hardboot to develop and implement a web application that leveraged their CRM and customer interface.
Hardboot Solution:
Taking full advantage of the power of social media, Hardboot designed and developed a web application for Cottage Advisors that was completely integrated with SalesForce.com. This enabled Cottage Advisors to capture and organize a substantial amount of contest and user details and integrate them with the CRM database.
Hardboot Performance:
Hardboot developed an adaptable application that could be ‘re-skinned’, enabling Cottage Advisors to leverage it across all its’ properties and realize significant development cost savings. Hardboot’s proven project processes met the tight deadlines and shifting scope with efficiency and professionalism, and resulted in the successful generation of qualified sales leads for Cottage Advisors and its’ properties.
Results:
Cottage Advisors now have a complete and seamless integration with SalesForce.com that is capturing, organizing and storing data for all current and future building projects throughout Canada and the United States.
