Our Team
Jeffery Potvin
Managing Director
For every engagement Jeffery brings over a decade and a half of interactive development and online marketing experience gained from Loblaws, Kaboose and other marketing agencies. While at Kaboose, his leadership in planning, sales, and strategy launched a new online photo and video business. As a Senior Manager at Loblaw Companies, Jeffery developed and implemented online strategies for Photolab, Gift Cards, Floral and President’s Choice Gift Basket businesses.
Jeffery’s expertise is in facilitating business growth through multi-organizational departments and disciplines including strategic, marketing, financial, operational, IT, merchandising and commerce. As Managing Director and company founder, Jeffery develops online strategies and ensures Hardboot service levels reflect its client’s evolving needs.
Edgar Sanchez
Engagement Manager
A Sales and Marketing professional with over 15 years experience, Edgar leveraged his tenure in financial services and his CSC achievements to become a key player in the implementation of one of the big five Bank’s e-commerce arm. Specializing in business development and search engine marketing initiatives, Edgar helps top-tier companies leverage both SEO and Paid Search Marketing (PPC) to generate a high ROI from their online products and services.
Edgar has over five years experience managing large scale online projects.
Tucker K. Grant
Senior Account Executive
Known for bringing creative ideas to life, Tucker has a proven reputation and rock-solid relationships with the companies he has worked with. Specializing in marketing, advertising, and branding initiatives, Tucker successfully secured an abundance of new sponsorships for the Royal Canadian Golf Association and during his tenure at IBM he was very successful in providing solutions to clients to meet their goals.
The key to Tucker’s success is his ability to understand his prospects and customers and identify where value can be added to their existing business. Working along side clients, Tucker also finds and resolves the issues prohibiting them from attaining their goals.
Patrick Ma
Engagement Director
With more than 20 years experience, Patrick is an IT professional who provides counsel at all levels of our technical engagements. Leveraging best practice methodologies such as ITIL, he has a deep understanding of technology management, infrastructure, administration, application development and its relationship to the business it supports. Patrick is proficient in IT infrastructure, budgeting, project management, business analysis and vendor management. He is a leader and motivator that fosters a focused and positive team spirit that translates to Hardboot consistently meeting deadlines and budgetary goals.
Ivana Stojanovic
Engagement Coordinator
Leveraging over 5 years of marketing and media sales experience, Ivana has worked at Brookshire Media, Poetic License Productions and as Marketing Director at Nuance Pictures. She oversees partnerships with top-tier brands, specializes in strategic marketing and managing small teams. Her understanding of the synergies between mass and online media makes her a tremendous asset to our client’s marketing engagements.
Alison Bittle-Fair
Engagement Manager
Alison has more than 15 years experience in traditional and online marketing. Throughout her digital career she has worked with many top Canadian brands including Ford and Loblaw Group of Companies. As a seasoned project manager, Alison provides Hardboot clients with team-oriented management and creates synergies among stakeholders. Proficient in identifying her client’s short- and long-term needs, Alison ensures engagements are flawlessly executed from initial strategy through launch.
